I'm sure you're well aware of this--Mat Auryn, who wrote this post, is very much a business Witch--came out of the Salem professional Tarot reading scene (I think that is still his regular job) and has become heavily involved with Chris Penczak's business "Temple of Witchcraft"--and most likely, other business concerns as well. So it's all about product, marketing, content etc. and finding new ways of packaging or arranging the same old items on the shelf. I really can't be bothered to read this kind of rubbish. At least Gordon White's podcasts do involve people getting to talk about ideas and their practical implications, even if White's discussion still always seems to make me think of a British version of Car Talk (I realize he's Australian but he sounds like a dyed-in-the-wool Brit program announcer from the BBC World Service). Yeah, I'm grumpy... LOL